I see applications for zoimorphic (“ζωή” Greek for “life/living”)/kinetic objects all around me; especially when it comes to point of sales and advertising. I’m not talking about a wireframe reindeer nodding its head. More than that. In much the same manner that static, non-kinetic works of art really need to be stunning to seize a viewer’s attention, store mannikins and stuffed animals are fundamentally unchanged for the past two thousand years.

There is a tremendous opportunity for technological development in this area. Especially if you study what captures attention and why.

Peter Terezakis
ITP, Tisch School of the Arts
New York City